8 Easy Ways to Market & Sell Your New Book - On a Shoestring Budget! (Week 4)
Apr 23, 2018 | By: Pat B. Freeman
I'm sure you've heard the saying, "You have to pay to play." So, to that point, in this blog post, we get to pay a little to play with ad promotions. Then, you get to see how much you want to pay and how often later.
I’ve been very interested in creating maximum engagement and building relationships on social media, notably Instagram and LinkedIn. Now, with this new blog series, it gives me a chance to engage further. As I attempted the other week to place an ad on Instagram, I discovered that Instagram ads are set up via your Facebook business page. Because, duh, Facebook owns Instagram. So, if this is a strategy you would like to use, be sure to set up a Facebook business (Fan) page. The paid ad feature to boost a post is not available on the public page.
Although it costs to run the ad, you choose how much you want to invest. And, since this blog series is about marketing and promoting on a shoe-string budget, I thought it best to keep the cost low and see what the return on the small investment would be for a novice to create with limited investment and time.
Goal: To create awareness of my new book and pre-order promotion.
• Reach • Target audience • Keywords
Target Group: women, ages 30-65+ who live in two locations (North Carolina and Florida, and have two interests (becoming an author, entrepreneurship).
Ad Results: People Reached – 374; Post Engagements - 164
Not too bad for the little time and little money spent. You do the math. :-)