Learn Your ABC's and Thrive in Your Career!

The ABC’s of a Professional Image that Sells

You represent the company’s values, product, and service. Are you feeling stuck in the same position year after year? Do you desire to advance in your career? Want to set yourself apart from the crowd to move to the next level? Then knowing The ABC's of a Professional lmage that Sells might be the solution you need.

People make decisions based on perception. Your first impression can be a lasting impression. You can thrive in your career when you are clear and confident about your ABC's and what you represent in your profession. This can position you to impress, influence, and boost your credibility.

What is a professional image?

Definition – Professional image is the image that one projects about themselves based upon appearance and reputation. An image can be conveyed as professional by the way that you dress, the way you speak, the way you respond to others, and the way that others speak about you. (dictionary.com)

Image is a reflection of you and your organization.

  • A = Appearance: Attire, attitude, how you’re perceived by others (first impression)
  • B = Behavior: Reputation, demeanor, conduct, ethics
  • C = Communication: Speak, verbal and non-verbal, respond to others

If your ABC's are lacking, it will show. If your ABCs are in tack, it will show. Your image (how you're perceived by others) and your level of success are intertwined and can influence how far you climb on the career ladder.

Continuous improvement is better than delayed perfection.
— Mark Twain

Practice your ABCs daily.

The way you look and appear to others is important. The way you conduct yourself, especially toward others, matters. The way you express yourself or exchange information with others gets noticed. How you see yourself or choose to represent yourself can be critical to your career.

Decide the level of success you wish to achieve. Look at the people already at the level you aspire to. What you see represents company values. Use this as your gauge. You can meet it -- or exceed it.

Keep in mind, a professional image may not be the same in every industry. But knowing and practicing your ABC's can become your standard of excellence. It is a canvas of you, and you’re the artist. 

  • A.   Be intentional about your appearance and how you wish to be perceived
  • B.   Behave in a trustworthy manner
  • C.   Communicate with Confidence

Attire Tips:

  1. When in doubt, choose Classic or Conservative vs Flashy or Trendy
  2. Know what’s appropriate for your industry

Here’s a great article: Dress for Success: Dos and Don’ts of Office Attire

I’d love to know your thoughts on a professional image that sells. 

Do you believe image matters as a professional? If yes, why? If no, why not? Write your comments below.


Want to bring this presentation to your group. Or, plan an Office Pep for your next meeting. Contact me:  pat@patbfreeman.com   website: patbfreeman.com


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~ Pat B. Freeman, Empowerment Coach & Vision-Building Expert ~

Helping turn your Inspiration-to-Action and your Passion-to-Profits!