Be the difference between you and your competition

In private industry, attention to customer service is critical because it impacts revenue and can make or break a company. Customer service can be more important than the product or service itself. When a customer feels valued and is satisfied, he or she will continue to do business with you – and will also tell others.

A Proven Principle and Strategies for Creating the WOW

I’ve worked in education for many years. Throughout my career I’ve had a high regard for student-customers. It makes good business sense to create an environment that WOWs customers of all types.

Ten years ago I wrote a customer service booklet for a seminar I conducted for educators. The booklet, "Providing Good Customer Service:  Students are Customers, Too,"  described four proven business principles and strategies that build winning customer relations. They are timeless practices that still apply today.