WWWE 025: Tiffany Dodson - Author, Speaker & Franchise Owner of Liberty Tax Service
Apr 3, 2019 | By: Pat B. Freeman
Welcome to the Women Who Win Empower Podcast! My guest today is Tiffany Dodson, Author, Speaker, and franchise owner of Liberty Tax Service.
WWWE 025: In this episode, Tiffany Dodson shares why she left her corporate career as a branding expert to become her own boss. She shares how she became a recognized Master Developer in an international franchise and. in a span of eight years, she grew her master franchise areas from four locations to 90. Hear tax tips for business owners and learn how her passion for helping franchisees and franchisors grow, led to her co-authoring a franchise marketing and performance book, titled “Purple Goldfish Franchise Edition.”
More About Today's Guest
Tiffany Dodson of Liberty Tax and Purple Goldfish bought her first franchise 15 years ago. She was working 80-hour weeks as a senior brand manager on one of the world’s largest brands when her two toddlers delivered a ‘wake-up call’. Exploring her options, Tiffany decided that entrepreneurship with the financial rewards and lifestyle flexibility best suited her career and life goals.
Liberty Tax Service, Area Developer: Grew Area Developer Market Area 200% during 2011 recession and grew Franchise operation 325% from 2009 to 2012.
Tiffany holds deep roots in the franchise industry. She has held senior marketing roles at well-known international franchises, including an international food franchisor. She is recognized not only as a top performing franchisee but also as a top master franchisee and was voted by her peers to be the Master Developer, not once but twice in an international franchise. In the span of eight years, Tiffany grew her master franchise areas from four locations to 90.
Enjoying helping franchisees grow, Tiffany authored a franchise marketing and performance book titled “Purple Goldfish Franchise Edition”. Additionally, Tiffany offers keynote as well as break-out speeches and consulting to help franchisors and franchisees grow their franchise operations. She also volunteers as a business mentor with SCORE and a local small business center in addition to serving at her church in a variety of volunteer roles.
Tiffany resides in Winston-Salem, North Carolina with her husband and business partner, Gary, and their two daughters.
You Will Learn:
What inspired her to make the leap from employee to business owner
Tips for working with your spouse in a business
Why she chose the franchise route vs. just doing it herself
What are some tax changes that will benefit small business owners
What has been her greatest obstacle and why
What empowerment means to her and how she empowers others
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